March 19, 2014
After The Exhibition, Finding New Uses For Displays
MAKING what is old new again with fresh displays has long been the province of museums. But what happens to all the stuff left over when shows end? Many museums are going beyond traditional recycling efforts and giving second lives to exhibit materials.
Relan, a Twin cities area company, has repurposed billboards and banners since 1995, and today works with about 50 museums across the country. A large banner yields about eight bags, said Della Simpson, president of Relan.
Surfing banners catch the upcycle wave!
Working with Relan, a company in Mendota Heights, Minn., that upcycles used vinyl banners into unique bags and other products, Reef Redemption Project saved 5,000 square feet of vinyl from disposal. Relan transformed the Reef Hawaiian Pro banners into soft-sided coolers, iPad cases and grocery totes.
Relan, a mother-daughter run, WBE certified woman-owned, small business, offers ways to repurpose and remarket your billboards and banners and to recoup your media investment and reach your target market through new channels.
Relan began in 1995 as a way to keep vinyl banners out of the landfill and using the name “Relan” meaning reinventing fashion. Using these materials, bags were created to sell primarily in boutique stores.
Today, Relan still focuses on keeping vinyl out of the landfills, but we are so much more than a bag company. Our goal is to help our clients promote sustainability to their customers and stakeholders through the repurposing/upcycling of their billboards and banners into unique, one-of-a-kind, branded products. Products that customers, employees and stakeholders value and carry around the world promoting your company’s brand and sustainability.
Relan’s mission is to make a difference in our community and have a significant impact on sustainability for the next generation. Our products, created from the over 600,000 tons of marketing vinyl and fabric waste, engage employees, channel partners and consumers with the brand and the organization’s commitment to future generations. We educate our clients on the brand value of upcycling their own waste stream created from their own marketing materials and the benefits to their brand loyalty and the bottom line. Relan creates products that resonate with an organization’s employees, channel partners and consumers, such as soft-sided coolers, aprons and beverage totes for beverage manufacturers; and seat cushions, backpacks and pop-up tents for sporting event sponsors.
Relan is committed to working with our local community. Every item that Relan creates is cleaned, designed, cut and sewn in Minnesota using minimal water and eco-friendly soaps for cleaning. We purchase our materials and supplies from local and US manufacturers and we are dedicated making every piece of the products with upcycled and recycled components. Relan partners with organizations that employ the mentally and physically challenged for component assembly and cleaning. We also work with our local community for sewing which provides jobs and improves the job skills to disadvantaged segments.
The potential for keeping tons of vinyl, mesh and fabric out of the landfills is enormous. Currently, 600,000 tons of billboard and banner vinyl is manufactured each year. Fabric banners and tradeshow booths are printed and thrown away. Every festival, race, community event and tradeshow uses thousands of square feet of vinyl banner material, billboards, fabric and mesh which is thrown into dumpsters. The more products Relan can produce using existing materials, replacing new and imported materials, the greater impact we have.
Organizations have an opportunity to drive brand loyalty and engage stakeholders through their sustainability commitments. By creating new branded product incentives and replacing existing imported tradeshow bags, meeting gift incentives, and trinkets, these products talk an organization’s sustainability commitment, engage stakeholders, and drive profits to the bottom line.
Don’t stay lost in the crowd any longer. Stand out! Join us and be part of the leaders making a difference, increasing their profits and deepening their brand loyalties!
Call us today!
Materials are shipped to our location. One or more pallets can be quoted and shipped with our logistics partners. Completed products are shipped back to your location.
All billboards and banners are cleaned front and back using eco-friendly products and minimal water.
Cutting is completed in the most expeditious way for each product. Our patterns are created to produce the most unique, hand crafted products available.
All products are hand sewn with careful craftsmanship and quality control.
A 14′ x 48′ billboard yields approximately 90 of our larger products (totes, backpacks, coolers, messenger bags).
Our design team works with each client to determine the best use of their material. From specialty cutting and components to one-of-a-kind solutions – we create products to reach YOUR target market.
Rather than simply creating products, at Relan we create products to reach YOUR target market and increase YOUR customer base!
So let your fans, guests, and friends take home a piece of your company! They all want a piece of YOU!